Simplifying Digital Marketing for Businesses of All Shapes and Sizes
Automation, Personalization and Performance
Established since 2010, Knorex is a technology company that provides online marketing products and solutions to ad buyers (agencies and brands).
Knorex XPO℠ is a marketing cloud platform that enables ad buyers to go fully self-serve to advertise online globally in real-time across the different media channels (social, search, OTT/CTV, video, web/mobile etc.), formats, platforms (android, iOS, Mac, Linux, Windows etc.), devices (desktop, laptop, smartphones and tablets) to deliver personalized marketing messages at the right moment to the target audience.
Underpinned by a multi-layered data-driven approach, XPO automates and simplifies the execution and optimization of marketing campaigns to deliver measurable performance by leveraging heavily on machine learning/AI.
The company operates offices across United States and the Asia-Pacific region.
Towards Universal AdvertisingTM
Digital advertising has undergone a seismic transformation in this past decade with the advent of Programmatic Advertising. With it heralded the shift from a media-centric to a “ME”-centric paradigm, placing the emphasis on individual instead of branded media. With it came a flurry of innovations and digital marketers are suddenly overwhelmed with options — advertising channels, ad formats, devices, platforms and so on.
Too many options begets confusion. We saw that marketers were spending disproportionate amount of time and effort in handling operational and execution aspects — deliberating channels to market to, figuring out the optimal way to allocate ad budget, selecting and connecting to media publishers, identifying suitable ad inventory, creating and maintaining site lists (white and/or black), adjusting to the myriad of ad sizes and formats, embedding and managing pixel trackers or ad tags, and the list goes on; all these at the expense of focusing on achieving marketing objectives and strategizing ways to engage with customers. We believe there should be a better way to tackle all these time-consuming activities.
Enter UNIVERSAL ADVERTISINGTM.
Universal Advertising™ is our coined term to refer to a system in which any marketers can easily reach and communicate their marketing messages to anyone in the world without all the fuss and hassle to engage with the intended audience in a timely and engaging way.
We have spent over a decade carrying out intensive research and development (R&D) and lots of trial-and-error to develop Knorex XPO℠, a full-stack marketing cloud platform that a marketer is able to self-operate and get connected “live” to the leading global ad exchanges and data providers to market to anyone in the world in real-time, all within a single platform.
We aim to provide marketers with the best tool that can shield away all the complexities and nitty gritty, freeing marketers to regain their focus on things that are critical to their business. As an analogy, we view Knorex XPO℠ as equivalent to a smart vehicle transporting a driver or its passengers to the intended destination safely and timely, without getting the driver/passenger overly concern over all aspects of how a transportation works in order to arrive at the destination.
Opportunities @ KNOREX
Be a part of our passionate team to develop cutting-edge marketing technologies and provide innovative solutions to our customers.
Serving you from across US and the Asia-Pacific region
1159 Sonora Court, Suite 122,
Sunnyvale, CA 94086
Hadapsar, Pune 411028
#14-16 Crown @ Robinson,
Solaris Mont Kiara,
50480 Kuala Lumpur
62 Tran Quang Khai Street,
Tan Dinh Ward, District 1,
Ho Chi Minh City